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Before creating a promotional campaign get the basic idea of some business and marketing terms.
Following steps are involved in creating a promotional campaign for your event:
Step 1: Setup advertising objectives.
Step 2: Do Media Planning
Step 3: Decide your promotional Activities
Step 4: Estimate Your advertising budget
Step 5: Hire an ad agency and then develop and insert ads in various media and media vehicles.
Step 6: Organize a press conference to promote your event
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