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Event management is a multi million dollar industry which
is growing at the rate of 150% per annum with events being
hosted almost daily. Organzing a perfectly synchronized,
well planned, well conducted and memorable event, require
the supervision and services of well trained and experienced
event professionals.Therefore event management companies
are always on a look out for event professionals. Success
of an event manger depends upon how well he organized
the event and up to which extent he is able to achieve
event and marketing objectives. Salary of an event manager
depends upon his qualification, amount of exposure to
events, media and corporate contacts. Working as an entrepreneur
after two or three years of work experience is strongly
recommended. If you can give value for money to your sponsors
than sky is the limit for your income.
Event Manager Skills
Event management is a profession which demands lot of
hard work, high degree of energy, flexibility and motivation,
good communication skills, strong networking, excellent
PR (Public Relation) skills, eye for detail, strong organizational
skills, leadership qualities, diplomacy, patience, market
awareness and tons of creativity.
Event Manager Qualification
There is no minimum qualification requirement to become
an event manager for non-corporate events. Any person
with strong organizational skills and excellent PR Skills
can organize non-corporate events. However for organizing
corporate events a degree/diploma in event management,
PR, tourism, hospitality management, business administration
or marketing is a must. This is because corporate events
are organized to promote and sell company's products or
services or to build/enhance its brand image. A person
with 2-3 years of work experience in the field of sales/marketing
can also organize corporate events without any formal
education in event management or business administration.
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How to become Event Planner
You can start your career in the event management
field either by joining any event management company
as a trainee/apprentice or by joining an event management
institute as a student. The advantage of the latter
is that you can learn things quickly and become a certified
event professional too. What other people learn over
several years through work experience, you can learn
in 6 to 12 months through certified event management
courses. Although such certification is not mandatory
to work in an event company but one from a reputed institute
can be a head start for you if you want to excel in
this field at a faster pace.
By being certified you can demonstrate competitive distinction,
and that you have the knowledge, training, experience,
judgment and ability to plan and manage a successful
event. Event management companies and media houses are
slowly but gradually recognizing the value of certified
event professionals and in the near future they will
be given priorities in event jobs. Keep one thing in
mind. No event management company organizes all type
of events. There are some companies which organize only
corporate events; some organize only trade shows while
some other may organize only fashions shows, concerts
or wedding. Therefore first decide the event which you
like the most and then join the company which is specialized
in organizing that event. For example if you like music
concerts then you can join the company which is specialized
in organizing music concerts.
Life of an Event Manager
Life of an event manager is very hard. This is certainly
one of the hardest jobs on the planet. You may have
to work under the blazing; scorching sun throughout
the day. You may have to stay away from your family
for several months. If you are not very social and flexible
then event management is not for you. By flexibility
I mean, you must be ready to work/travel 24/7. There
are no fixed working hours in this field. You may have
to work 36 hours at stretch. You may have to report
for duty at 4' o clock in the morning or you may have
to stay at the venue (your workplace) for several days.
Organizing exhibitions/trade shows is one of the toughest
job in event management. You should go in the exhibition
management field only when you are physically fit and
can bear great amount of physical exertion. Remember
the real money in event management is only for the entrepreneurs.
So if you lack leadership qualities and entrepreneur
skills or don't have any plan to start your own businesses
later then don’t waste your time here. Mark my words
"There is either very little or absolutely no possibility
of growth for those who don't want to become entrepreneurs
or those who are not MBAs/sales/marketing professionals."
If you are looking for 9 to 5 job in an AC environment
with higher pay scales, higher possibility of growth
and 5 working days then go to IT field.
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