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Before creating a promotional campaign get the basic idea of some business and marketing terms.

Following steps are involved in creating a promotional campaign for your event:

Step 1: Setup advertising objectives.

Step 2: Do Media Planning

Step 3: Decide your promotional Activities

Step 4: Estimate Your advertising budget

Step 5: Hire an ad agency and then develop and insert ads in various media and media vehicles.

Step 6: Organize a press conference to promote your event