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People Involved in Organizing an Event

 

Introduction

 

Event Analysis

 

Event Planning

 
 

Event Marketing

 
 

Event Production

 

Event Evaluation

 

Event Equipments

 
 
 

Event Management Resources

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The number of people involved in organizing an event depends upon the size and scale of the event. While organizing a small party may require only one or two people, organizing a very large event like olympics may require several thousand people.

An event management company can have following event professionals:

1) Event Manager/Event Planner

He has following responsibilities:

1. He is responsible for planning and producing the whole event.

2. He is responsible for procurement management and resource management.

3. He formulates, prepares and implement risk management plan (risks related to event planning and production)

 

2) Event Coordinator

He is responsible for coordinating with all event professionals and ensures that business operations are efficient and effective.

 

3) Information Manager

He has following responsibilities:

1. He manages the information acquired through different sources.

2. He is responsible for the documentation of all business operations carried out pre-event, at-event and post-event.

3. He maintains database of service providers, delegates, guests, organizers, sponsors, partners, clients, target audience, media people and various govt. departments officials.

4. He formulates, prepares and implements the risk management plan. (risks related to information management like loss of data)

 

 

4) Logistic Manager

He has following responsibilities:

1. Responsible for custom clearances and other clearances.

2. Responsible for warehousing of cargo

3. Cargo Insurance

4. He is expected to move goods and merchandise from one destination to the other in the most efficient manner.

5. He is responsible for procurement management and resource management.

6. He formulates, prepares and implements the risk management plan. (risks related to logistic management like cargo theft etc.)

 

5) Security Manager

He has following responsibilities:

1. He is responsible for formulating, preparing and implementing the security plan and strategies. i.e. how to protect delegates, guests, service providers, organizers, sponsors, partners, clients, target audience, goods and merchandise etc.

2. He does procurement management and resource management.

3. He formulates, prepares and implements the risk management plan. (risks related to security like stampede, brawl etc)

 

6) Infrastructure Manager

He has following responsibilities:

1. He does procurement management and resource management.


2. He is responsible for setting up and dismantling the infrastructure for the whole event like:

1. Construction of boundary walls, entrance and exit gates, driveways, walkways and parking lots

2. Construction of AC/Non AC hangers/ halls, seating arrangement, stage design/ set up.

3. Construction of green rooms, staff rooms, storage rooms, power rooms, toilets, sewage systems, stalls, counters, booths and kiosks.

4. He is responsible for setting up electricity, water and phone connections.

5. He is responsible for conservancy (i.e. cleanliness).


3. He formulates, prepares and implements the risk management plan. (risks related to infrastructure management like sudden shortage of workers, materials, power failure etc)

 

7) Technical Manager

He has following responsibilities:

1. He does procurement management and resource management.


2. He handles all the technical aspect of an event like:

1. Setting up console, spot towers, sound and light system.

2. Setting up audio-visual aids, pyrotechnics and special effects

3. Construction of green rooms, staff rooms, storage rooms, power rooms, toilets, sewage systems, stalls, counters, booths and kiosks.

3. He formulates, prepares and implements the risk management plan. (risks like technical fault, equipment failure etc)

 

 

8) Program Manager

He has following responsibilities:

1. He does procurement management and resource management. i.e. determining needs and then locating, selecting, negotiating, contracting, training, managing and paying the Programme participants (like anchors, speakers, performers, DJ's, make up artists, hair stylist, photographer, florist etc)

2. He responsible for the decoration of the whole venue.

3. He decides food and beverages that will be served in the event.

4. He formulates, prepares and implements the risk management plan. (risks related to Programme management like last minute turned down by a performer)

 

9) Food and beverage Manager

He has following responsibilities:

1. He does procurement management and resource management.

2. He handles the catering of the whole event.

3. He formulates, prepares and implements the risk management plan. (risks related to catering like shortage of food, tableware etc)

 

 

10) Attendees Manager

He has following responsibilities:

1. He does procurement management and resource management.

2. He is responsible for ticketing, hotel booking, reservation, welcoming guests and providing hospitality to the guests.

3. He does compliance management. He takes care of the guests and the service providers.

4. He arranges transportation for the guests and service providers to and from the hotel and the event venue.

5. He arranges sight seeing tours for the guests and the service providers.

6. He is responsible for on site crowd management like delegates registration, visitors registration, selling tickets/passes, providing inquiry and cloak room facility to the guests and the visitors etc.

7. He formulates, prepares and implement the risk management plan (risk related to crowd management like brawl, stampede, medical emergency, fire etc.)

 

 

11) Quality Assurance Manager

He is responsible for formulating, preparing and implementing those policies and procedures which are necessary for maintaining event quality. An event must live up to its clients and target audience's requirements and expectations. Event quality management is the process of quality measurement, quality assurance (or quality control) and quality improvement. Quality assurance means making sure that the event meets or exceeds the customers' requirements and expectations. Quality can be improved by improving various business operations. One way of improving business operations is through 'Six Sigma'. Six Sigma is a quality measurement and quality improvement program)

 

12) Marketing Manager

He has following responsibilities:

1. He does procurement management, resource management and communication management.

2. He formulates, prepares and implement marketing plans and strategies.

3. He does market research.

4. He ascertain demands and potential of the market.

5. He is responsible for the identification of the new market (.i.e.. business development)

6. He develops and maintain good pleasant relationship with the service providers, organizers, sponsors, partners, clients media people, various govt. department officials and the public at large.

7. He generates revenues for the company through promotion, sponsorship, partnership, selling exhibit stalls etc.

8. He formulates, prepares and implements the risk management plan. (risks related to marketing like sponsorship withdrawal)


Under Marketing manager we can have:

1. Marketing Executives (or client servicing executives)
2. Telemarketing Executives
3. Media Planners
4. Media Buyers
5. Market Research Executives
6. PR executives

 

 

13) Finance Manager

He is generally a chartered accountant and handles all the legal and financial aspects of the company and the event.

Legal Aspects

1. He gets various permissions and licenses from the concerned licensing authorities.

2. He reviews contracts and agreements and other legal stuff.

3. He deals with company's laws, labor laws etc.

Financial Aspects

1. He manages cash flow in an event i.e. he keeps account of each and every expense and payment made pre-event, at-event and post event.

2. He maintains record of the revenues generated.

3. He deals with insurance, banking and taxation like income tax, TDS, Sales tax, entertainment tax etc.

4. He prepares cost sheets.

5. He does cost volume benefit analysis.

He also formulates, prepares and implement the risk management plan. (risk related to finance, laws etc)

 

12) HR Manager

He has following responsibilities:

1. He formulates, prepares and implement the HR policies. HR policies regarding:

1. Payments, reimbursement, compensation, penalties, termination of employment.

2. Behavior at the workplace, dress code, harassment (including sexual harassment), disputes, conflict of interests etc.

3. Working hours, over time, attendance, holidays, leaves (sick, personal, annual, paid, unpaid leave)

4. Computer usage, phone usage, nepotism etc.

2. He is responsible for hiring, retaining, firing, training and motivating employees.

3. He does performance appraisal.

4. He gives incentives and punishment.

5. He issues salary to the employees.

6. He resolves conflicts and disputes between higher, middle and lower management employees.

7. He resolved the problems faced by employees.

8. He is responsible for developing and maintaining healthy work environment.

Note: Under HR manager we can have several HR executives.

 

13) General Manager

He has following responsibilities:

1. He sets mission and vision of the organization.

2. He formulates, prepares and implements business plans and strategies.

3. He formulates, prepares and implements risk management plans (risk related to business like sudden price inflation)

4. He is responsible for overall general management.

 

14) Other service providers like anchors, artist, musicians, DJs, decorators, florists, photographers, videographers, technicians etc.

 

Organization structure of an Event Management Company

Since organisational structure of a company is different from organization to organization therefore in some event management companies event manager may also be an event planner and event coordinator or he may be known as general manager instead of event manager. Similarly Attendess manager may be known as the Hospitality manager or by some other name. Just like events, the number, name and profile of designations changes from company to company.


 

 

 

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Author: Himanshu Sharma