[Home > Event Organizers ]
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The number of people involved in organizing an event
depends upon the size and scale of the event. While
organizing a small party may require only one or two
people, organizing a very large event like olympics
may require several thousand people.
An event management company can have following event
professionals:
1) Event Manager/Event Planner
He has following responsibilities:
1. He is responsible for planning and producing
the whole event.
2. He is responsible for procurement management
and resource management.
3. He formulates, prepares and implement risk
management plan (risks related to event planning
and production)
2) Event Coordinator
He is responsible for coordinating with all event
professionals and ensures that business operations
are efficient and effective.
3) Information Manager
He has following responsibilities:
1. He manages the information
acquired through different sources.
2. He is responsible for the documentation of
all business operations carried out pre-event,
at-event and post-event.
3. He maintains database of service providers,
delegates, guests, organizers, sponsors, partners,
clients, target audience, media people and various
govt. departments officials.
4. He formulates, prepares and implements the
risk management plan. (risks related to information
management like loss of data)
4) Logistic Manager
He has following responsibilities:
1. Responsible for custom clearances
and other clearances.
2. Responsible for warehousing of cargo
3. Cargo Insurance
4. He is expected to move goods and merchandise
from one destination to the other in the most
efficient manner.
5. He is responsible for procurement management
and resource management.
6. He formulates, prepares and implements the
risk management plan. (risks related to logistic
management like cargo theft etc.)
5) Security Manager
He has following responsibilities:
1. He is responsible for formulating,
preparing and implementing the security plan and
strategies. i.e. how to protect delegates, guests,
service providers, organizers, sponsors, partners,
clients, target audience, goods and merchandise
etc.
2. He does procurement management and resource
management.
3. He formulates, prepares and implements the
risk management plan. (risks related to security
like stampede, brawl etc)
6) Infrastructure Manager
He has following responsibilities:
1. He does procurement management
and resource management.
2. He is responsible for setting up and dismantling
the infrastructure for the whole event like:
1. Construction of boundary
walls, entrance and exit gates, driveways, walkways
and parking lots
2. Construction of AC/Non AC hangers/ halls,
seating arrangement, stage design/ set up.
3. Construction of green rooms, staff rooms,
storage rooms, power rooms, toilets, sewage
systems, stalls, counters, booths and kiosks.
4. He is responsible for setting up electricity,
water and phone connections.
5. He is responsible for conservancy (i.e. cleanliness).
3. He formulates, prepares and implements the
risk management plan. (risks related to infrastructure
management like sudden shortage of workers,
materials, power failure etc)
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7) Technical Manager
He has following responsibilities:
1. He does procurement management
and resource management.
2. He handles all the technical aspect of an event
like:
1. Setting up console, spot towers,
sound and light system.
2. Setting up audio-visual aids, pyrotechnics
and special effects
3. Construction of green rooms, staff rooms, storage
rooms, power rooms, toilets, sewage systems, stalls,
counters, booths and kiosks.
3. He formulates, prepares and implements the risk
management plan. (risks like technical fault, equipment
failure etc)
8) Program Manager
He has following responsibilities:
1. He does procurement management
and resource management. i.e. determining needs
and then locating, selecting, negotiating, contracting,
training, managing and paying the Programme participants
(like anchors, speakers, performers, DJ's, make
up artists, hair stylist, photographer, florist
etc)
2. He responsible for the decoration of the whole
venue.
3. He decides food and beverages that will be served
in the event.
4. He formulates, prepares and implements the risk
management plan. (risks related to Programme management
like last minute turned down by a performer)
9) Food and beverage Manager
He has following responsibilities:
1. He does procurement management
and resource management.
2. He handles the catering of the whole event.
3. He formulates, prepares and implements the risk
management plan. (risks related to catering like
shortage of food, tableware etc)
10) Attendees Manager
He has following responsibilities:
1. He does procurement management
and resource management.
2. He is responsible for ticketing, hotel booking,
reservation, welcoming guests and providing hospitality
to the guests.
3. He does compliance management. He takes care
of the guests and the service providers.
4. He arranges transportation for the guests and
service providers to and from the hotel and the
event venue.
5. He arranges sight seeing tours for the guests
and the service providers.
6. He is responsible for on site crowd management
like delegates registration, visitors registration,
selling tickets/passes, providing inquiry and cloak
room facility to the guests and the visitors etc.
7. He formulates, prepares and implement the risk
management plan (risk related to crowd management
like brawl, stampede, medical emergency, fire etc.)
11) Quality Assurance Manager
He is responsible for formulating, preparing and
implementing those policies and procedures which are
necessary for maintaining event quality. An event
must live up to its clients and target audience's
requirements and expectations. Event quality management
is the process of quality measurement, quality assurance
(or quality control) and quality improvement. Quality
assurance means making sure that the event meets or
exceeds the customers' requirements and expectations.
Quality can be improved by improving various business
operations. One way of improving business operations
is through 'Six Sigma'. Six
Sigma is a quality measurement and quality improvement
program)
12) Marketing Manager
He has following responsibilities:
1. He does procurement management,
resource management and communication management.
2. He formulates, prepares and implement marketing
plans and strategies.
3. He does market research.
4. He ascertain demands and potential of the market.
5. He is responsible for the identification of the
new market (.i.e.. business development)
6. He develops and maintain good pleasant relationship
with the service providers, organizers, sponsors,
partners, clients media people, various govt. department
officials and the public at large.
7. He generates revenues for the company through
promotion, sponsorship, partnership, selling exhibit
stalls etc.
8. He formulates, prepares and implements the risk
management plan. (risks related to marketing like
sponsorship withdrawal)
Under Marketing manager we can have:
1. Marketing Executives (or client
servicing executives)
2. Telemarketing Executives
3. Media Planners
4. Media Buyers
5. Market Research Executives
6. PR executives
13) Finance Manager
He is generally a chartered accountant and handles
all the legal and financial aspects of the company
and the event.
Legal Aspects
1. He gets various permissions
and licenses from the concerned licensing authorities.
2. He reviews contracts and agreements and other
legal stuff.
3. He deals with company's laws, labor laws etc.
1. He manages cash flow in an event
i.e. he keeps account of each and every expense
and payment made pre-event, at-event and post event.
2. He maintains record of the revenues generated.
3. He deals with insurance, banking and taxation
like income tax, TDS, Sales tax, entertainment tax
etc.
4. He prepares cost sheets.
5. He does cost volume benefit analysis.
He also formulates, prepares and implement the risk
management plan. (risk related to finance, laws etc)
12) HR Manager
He has following responsibilities:
1. He formulates, prepares and implement the
HR policies. HR policies regarding:
1. Payments, reimbursement,
compensation, penalties, termination of employment.
2. Behavior at the workplace, dress code, harassment
(including sexual harassment), disputes, conflict
of interests etc.
3. Working hours, over time, attendance, holidays,
leaves (sick, personal, annual, paid, unpaid
leave)
4. Computer usage, phone usage, nepotism etc.
2. He is responsible for hiring, retaining, firing,
training and motivating employees.
3. He does performance appraisal.
4. He gives incentives and punishment.
5. He issues salary to the employees.
6. He resolves conflicts and disputes between higher,
middle and lower management employees.
7. He resolved the problems faced by employees.
8. He is responsible for developing and maintaining
healthy work environment.
Note: Under HR manager we can have several HR executives.
13) General Manager
He has following responsibilities:
1. He sets mission and vision of
the organization.
2. He formulates, prepares and implements business
plans and strategies.
3. He formulates, prepares and implements risk management
plans (risk related to business like sudden price
inflation)
4. He is responsible for overall general management.
14) Other service providers like anchors, artist,
musicians, DJs, decorators, florists, photographers,
videographers, technicians etc.
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Organization structure of an Event Management Company
Since organisational structure of a company is different
from organization to organization therefore in some event
management companies event manager may also be an event planner
and event coordinator or he may be known as general manager
instead of event manager. Similarly Attendess manager may
be known as the Hospitality manager or by some other name.
Just like events, the number, name and profile of designations
changes from company to company.
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