An event can be described as a public assembly for the purpose of celebration, education, marketing or reunion. Events can be classified on the basis of their size, type and context. An event can be a social / lifecycle event like a birthday party, engagement, wedding, funeral etc. or an education and career event like an education fair, job fair, workshop, seminar, debate, contest, competition etc.
What is Event Management?
Event Management is the process of analyzing, planning, marketing, producing and evaluating an event. It is a different way of promoting a product, service or idea. If an event is managed efficiently and effectively, it can be used as a very powerful promotional tool to launch or market a product or service. Events Management requires certain core values to be deployed to every element, process and decision to justify professional approach and achieve effective and efficient results.
The number of people involved in organizing an event depends upon the size and scale of the event. While organizing a small party may require only one or two people, organizing a very large event like the olympics may require several thousand people. A typical trade show has following event professionals: Event Manager, Event Planner, Event Coordinators, Information manager, Logistic manager.
Following people are involved in supporting an event: Organizers, Sponsors, Partners, Clients and Supporting Agencies. These people can either be an individual or a company. They either finance the whole event or some of its part or provide some service either at subsidized rate or for free. An Organizer finances maximum amount of money in an event. Therefore he has maximum control over the event.
Organzing a perfectly synchronized, well planned, well conducted and memorable event, require the supervision and services of well trained and experienced event professionals.Therefore event management companies are always on a look out for event professionals Success of an event manger depends upon how well he organized the event and up to which extent he is able to achieve event and marketing objectives.
The following steps can be adopted to form an event management company: Decide the services you wish to sell; Do market research, market analysis, product analysis, competitors analysis and SWOT analysis; Prepare your business and marketing plan i.e. How you are going to promote your organization? How you are going to build its image