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What
is an Event?
Event can be described as a public assembly for
the purpose of celebration, education, marketing or reunion.
Events can be classified on the basis of their size, type and
context. An event can be: Social / life – cycle event
like Birthday party, engagement, wedding, funeral etc; Education
and career event like education fair, job fair, workshop, seminar,
debate, contest, competition etc (more
about events)
What is Event Management?
It is the process of analyzing,
planning,
marketing,
producing
and evaluating
an event. It is a different way of promoting a product, service
or idea. If an event is managed efficiently and effectively,
it can be used as a very powerful promotional tool to launch
or market a product or service. Events Management requires certain
core values to be deployed to every element, process and decision
to justify professional approach and achieve effective and efficient
results.
(Further Reading: Event
Management Wikipedia ; Event
Planning Wikipedia)
People
Involved in organizing an event
The number of people involved in organizing an event depends
upon the size and scale of the event. While organizing a small
party may require only one or two people, organizing a very
large event like olympics may require several thousand people.
A typical trade show has following event professionals: Event
Manager, Event Planner, Event Coordinators, Information manager,
Logistic manager (more
about people involved in event management company)
Following people are involved in supporting an
event: Organizers, Sponsors, Partners, Clients and Supporting
Agencies. These people can either be an individual or a company.
They either finance the whole event or some of its part or provide
some service either at subsidized rate or for free. An Organizer
finances maximum amount of money in an event. Therefore he has
maximum control over the event. (more
about event sponsors)
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Event management is a multi million dollar industry
which is growing at the rate of 150% per annum with events being
hosted almost daily. Organzing a perfectly synchronized, well
planned, well conducted and memorable event, require the supervision
and services of well trained and experienced event professionals.Therefore
event management companies are always on a look out for event
professionals Success of an event manger depends upon how well
he organized the event and up to which extent he is able to
achieve event and marketing objectives (more
about how to become an event planner)
Following steps can be adopted to form an event
management company: Decide the services you wish to sell; Do
market research, market analysis, product analysis, competitors
analysis and SWOT analysis; Prepare your business and marketing
plan i.e. How you are going to promote your organization? How
you are going to build its image (more
about forming event management company)
Event
Planning Forum
Through this forum you can discuss and share event management
and planning ideas with other event professionals. You can network
with them. You can promote your business and events; upload
your events photos and event videos.You can also create groups,
blogs and can even do live chat with other event planning professionals.
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