Introduction
What is an Event?
An event can be described as a public assembly for
the purpose of celebration, education, marketing or reunion. Events can be classified on the basis of their size, type and
context. An event can be a social / lifecycle event
like a birthday party, engagement, wedding, funeral etc. or an education
and career event like an education fair, job fair, workshop, seminar,
debate, contest, competition etc.
What is Event Management?
Event Management is the process of analyzing,
planning,
marketing,
producing
and evaluating
an event. It is a different way of promoting a product, service
or idea. If an event is managed efficiently and effectively,
it can be used as a very powerful promotional tool to launch
or market a product or service. Events Management requires certain
core values to be deployed to every element, process and decision
to justify professional approach and achieve effective and efficient
results.
Further Reading: Event Management Wikipedia
People Involved in organizing an event
The number of people involved in organizing an event depends upon the size and scale of the event. While organizing a small
party may require only one or two people, organizing a very large event like the olympics may require several thousand people.
A typical trade show has following event professionals: Event Manager, Event Planner, Event Coordinators, Information manager,
Logistic manager.
More about people involved in event management company >
People involved in sponsoring an Event
Following people are involved in supporting an
event: Organizers, Sponsors, Partners, Clients and Supporting
Agencies. These people can either be an individual or a company.
They either finance the whole event or some of its part or provide
some service either at subsidized rate or for free. An Organizer
finances maximum amount of money in an event. Therefore he has
maximum control over the event.
How to become an Event Manager
Event management is a multi million dollar industry which is growing at the rate of 150% per annum with events being
hosted almost daily.
Organzing a perfectly synchronized, well planned, well conducted and memorable event, require the supervision and services of well trained and experienced event professionals.Therefore event management companies are always on a look out for event professionals Success of an event manger depends upon how well he organized the event and up to which extent he is able to achieve event and marketing objectives.
More about how to become an event planner >
How to form an Event Management Company
The following steps can be adopted to form an event
management company: Decide the services you wish to sell; Do
market research, market analysis, product analysis, competitors
analysis and SWOT analysis; Prepare your business and marketing
plan i.e. How you are going to promote your organization? How
you are going to build its image
More about forming event management company >