Social needs- It is the need to feel a sense of belonging and acceptance. Need to love and be loved by friends, intimate partner, family and social groups like your team. To fulfill this need, there must be cordial relationship between you and the team and among the team members. A team member will not perform his best if he has considerable family problems. Try whatever you can to reduce his family problems. If you can’t do much at least accept his problems and empathize with him. Try to reduce his stress by giving him a day off or engaging him in the sport he likes the most. Ask you team members to be as supportive to him as possible. All this will help. People who have strong social needs should not be placed in a job where they have minimum interaction with people. They are the best for marketing or PR type jobs.
Esteem needs- It is the need to get respect, recognition, fame and status. Some people have stronger esteem needs than the other. You will have to identify those team members who have strong esteem needs and then find ways to fulfill those needs. For e.g. if a person is working very hard to get recognition among the team members and you are not giving him the recognition he deserves (by openly praising him or giving him promotion) then sooner or later his motivation level will go down and he will not give optimum results or worst will not perform and quit.
Cognitive needs- It is the need to understand, learn, discover and explore. People who have strong cognitive needs should not be placed in a job which is monotonous and which doesn’t offer any possibility of intellectual growth. Frankly speaking, people with strong cognitive needs are not suitable for event management jobs.
Self Actualization need- It is the need to be the best. It is the need to become everything, one is capable of becoming. Very few people have such type of need. If you have some one in you team with this need, then you have both advantage and disadvantage. The advantage is that you can always expect optimum results from him. The disadvantage is that he will tirelessly seek for the position of leadership and if he didn’t get it, then he will leave you soon and may even become your competitor.
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